Adiree, pronounced [aww] [dee-ray]: proper noun: – luxury group & lifestyle brand, headquartered in New York and a branch in Lagos, Nigeria– was conceived to develop solutions, media, marketing & retail installations. We provide globally-minded & eco-conscious consumers with modern, exciting & sustainable alternatives to connect to Africa’s premier brands and leaders. One of our platforms is Africa Fashion Week. Trunk Collectives flourished during, New York Fashion Week Africa. Brands that took part in the newest event platform, Trunk Collectives, were featured in Soho. Trunk Collectives is a contemporary growth-hacking and sales-driven platform for multicultural and ethically conscious brands.
Opening day for Trunk Collectives, a one-day activation under the Africa Fashion Week (www.AfricaFashionWeek.com) brand, commenced on Saturday, September 10, 2016 at a Soho studio gallery (104 Charlton St, New York, NY 10014, between Hudson Street and Greenwich Street). Here, the launch of the first installation of Trunk Collectives (concept store), fashion presentation (promotion) and mixer (relation building/networking event) took place.
Hosted by Adiree Communications and PR firm, guests experienced multiple layers of culture while attending New York Fashion Week. Sponsors included Aveda and New York Surgical Arts (NYSA), a private cosmetic surgery practice in New York specializing in facial and body cosmetic surgery and ardent supporters of the global arts and science of beauty – with the belief that both go hand in hand.