Jackee Ging, owner of Style Truck share her story of how she started taking her styles on the road.
I am the driver, owner, buyer, merchandiser and party planner! My name is Jackee and my truck is called Cookie!
Style Truck is a boutique on wheels, similar to a food truck, but stocked with clothing and accessories for women. We carry many American made items as well as jewelry from local artists. Geared for the woman on the go, our merchandise caters to all ages.
We bring the fashion to you by parking and setting up our shop at venues such as arts and craft shows, festivals and street fairs, home parties, pop up events, corporate and charity functions and fundraisers, office parks and even retirement communities. Host a Party and we’ll truck on over! We are always looking for new events to be a part of or suggestions of where to park.
The idea or concept of Style Truck actually came from an August 2012 In Style Magazine article. As soon as I saw it I thought it was such a brilliant idea and knew Pittsburgh had to have one!
Style Truck is fashioned with a fitting room, shelving and racks inside. Typically, when we are fully set up, a few rolling racks can be found outside. New stock is constantly arriving as we continue to seek unique brands and emerging trends and we always have some sort of sale rack or basket!
Having been in marketing/business development for almost 20 years, I suddenly found myself writing a business plan for myself, instead of someone else! I took a chance and became one of the first vendors in the first Pittsburgh Holiday Market and used this as a chance to plant the seeds and do some marketing research and branding. While doing this, I was ordering inventory for the next season and buying a truck!
“Pimping” out the truck took much longer than planned. There were many details to consider and obstacles to overcome. Similar to any home improvement, every step took more time than anticipated. We were ready for the road in June 2013, and became Pittsburgh’s first mobile boutique!
The clothing selected for the Truck is for the woman on the go. There really isn’t an age demographic. I have traveled a lot for work and for plesure and appreciate items that can go day to night. I have found some very interesting brands that support causes and are supportive of the environment. I carry many American made brands. I believe in supporting other local businesses as much as possible and you will always find some jewelry or other accessories designed by local artists in the Truck!
When not a truck driver, I can be found walking dogs or following a Pittsburgh sports team, sometimes both at the same time.
I never thought I’d say, “I’m going out in my truck” or ever dreamed I’d be able to change a spark plug. I guess it is good to get out of your comfort zone.
Feel free to connect with me!
Sizes range from xs-xl in most brands. We provide a unique shopping experience by bringing high quality, stylish yet affordable women’s clothing and accessories to your home, business or event.
The best part of being in business is evolving. There is always something new, and the people I meet.
I try to review my business plan every few months as it evolves daily. I never imagined fashion shows becoming such a big part of the services offered. I think consulting, blogging and more events will continue to be bigger parts of the business model.