Sophia Berman – CEO and Co-founder
Laura West – CPO and Co-founder
Trusst is a team of women – engineers and designers – who have been working around the clock to design and build a new system of bra support, catered towards larger busted women.
IT ALL STARTED WITH AN IDEA:
What if our bras could support us? What if they were comfortable? Especially with larger cup sizes, why do we have to compromise support for attractiveness, and vice versa. We were sick of the lack of options in larger cup sizes, and realized the extreme need for innovation in the lingerie industry.
SO WE DID SOMETHING ABOUT IT.
In the fall of 2014, we entered AlphaLab Gear, a nationally ranked hardware accelerator in Pittsburgh, PA. We removed underwire from the equation, bought a 3D printer, and started prototyping. After about 300 prototypes, we found our answer. Our new design supports the weight of your bust from underneath, removing the burden on your shoulder straps and refocusing the support around the core of your body where your strongest muscles are. In it’s simplest form, we’ve developed a system (a truss – get it?) that creates lift. We’ve had hundreds of women test and try out our new system and we’re getting rave reviews.
In April of 2015, we launched our kickstarter campaign, asking for $25k. We reached our goal in 5 days and then more than tripled it over the course of our 30 day campaign. We reached women all over the world who share in our message and want exactly what we wanted for ourselves.
Since then, we’ve expanded! The team has grown to 6 women who are equally passionate about solving the problems that larger busted women face. We’re combining our backgrounds in 3-D printing, nano technology, product design and engineering to make a patent pending technology that is packed with supportive contours, luxurious fabrics, beautiful patterns, and the highest quality craftsmanship. Together we’re creating the future of lingerie and we can’t wait to support you.
HOW IT WORKS
We provide side support in a comfortable way without the pain of digging underwires. You’ll feel contained, but comfortable.
We’ve taken out the underwire and replaced it with our engineered system that redistributes the weight of the bust onto the core of the body, eliminating the reliance for shoulder straps.
We use only the highest quality tech fabrics that are antimicrobial and wicking to keep you moving comfortably throughout your day.